GoodGym named Grand Prix Winner of the 2025 Sky Zero Footprint Fund
GoodGym's winning TV advert announced - secures £700,000 in media value
November 27, 2025
- GoodGym first ever charity winner of the award
- GoodGym chosen from six inspiring finalists including Fussy, GoodGym, GUPPYFRIEND, PÄRLA, Tony’s Chocolonely, and WRAP
- Advert made on miniscule budget for a broadcast ready advert
- Advert to be shown across the Sky network in 2026
Sky Media has announced GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value, taking the total to £700,000.
Chosen from six inspiring finalists, each had the opportunity to share their final TV creative along with a pitch to why they felt they should secure the additional funds. GoodGym embodied the power of community by rallying local groups to create the ad. Cargo bikes replaced expensive camera rails, GoodGymers took the place of hired actors, and the Hollybush Estate in East London moonlit as a film set between GoodGym sessions and general community use as a garden.
The advert is a testament to collaborative work, people playing to their strengths, and a powerful belief in the good GoodGym achieves every week.
The judging panel, comprising experts from across advertising, sustainability and creative industries, awarded GoodGym for its inspiring campaign to encourage positive community action, physical exercise and promoting mental well-being.
The TV advert and additional funding solidifies 2026 as a year of substantial growth for GoodGym, with plans to launch 20 new areas and reach millions of potential GoodGymers in the comfort of their own homes.
Sarah Jones, Director of Planning, Sky Media shared, “Each of this year’s winners demonstrated incredible imagination and purpose, but GoodGym’s campaign stood out for its promise to create a positive movement amongst young people. The initiative taps into so much of the current zeitgeist – creating community, tackling mental health and improving our environment. We’re so proud that The Sky Zero Footprint Fund can supercharge the impact of GoodGym and all our finalists through the power of TV advertising.”
Fiona Ball, Group Director of Bigger Picture and Sustainability, Sky said, “GoodGym’s campaign perfectly embodies what the Sky Zero Footprint Fund is all about – using creativity and storytelling to motivate millions to act for the planet. Congratulations to all our winners this year for proving that advertising really can be a force for good.”
Ivo Gormley, Founder of GoodGym highlighted, “We’re absolutely thrilled to be named the Grand Prix winner of the Sky Zero Footprint Fund. Partnering with Sky Media has given us a powerful platform to share our grass roots mission and connect with audiences across the UK. Our campaign shows that community movement together can have a big collective impact. This additional £500,000 in media value means we can reach millions of people and continue driving meaningful change for the planet.”
Since its launch in 2021, the Sky Zero Footprint Fund has invested £8 million in advertising support for sustainability-focused campaigns, helping to accelerate the transition to a low-carbon, more sustainable world.
The 2025 finalists’ campaigns were all developed with AdGreen sustainable production guidance to minimise environmental impact during filming and production.
Special thanks and credit to the many people that made this possible:
Team: Kevin Delamere, Emma Jones, Ricardo Lobo, Anna Chojnicka, John Shirley, Alana Rubinstein, Ciaran Gorman, Paul Keaveny, John Shirley, Robert, Pranathi Praveen
Bringing sandwiches and cakes: Kevin Delamere
First and second round pitch: Lucinda Lui, Ivo Gormley
Bike lending: Robert from Bethnal Green
Camera / Direction: Pete Elliot
Location: Margaret and Ash, Hollybush Community Centre
Bike cycling: Ivo Gormley
Titles / Sound: Benjamin Dawson, Blonde
Original pitch: Ged Jenkins-Omar
Advice and moral support: Harry Dwyer, Kim Hopkinson
Stills photography: Laura Lewis
Coordination: Edward Field, Jacob Harriss